TTE53

Departamento de Ciencias Económicas y Administrativas

Casas) of the 38 stores observed, whether supermarket, hypermarket or

discount format, it is concluded that El Trébol is the second most important

competitor in the industry with a 23.7% share, only surpassed by Cencosud

with 26.3%, while Walmart Chile has 21.1% and SMU with 18.4% of the

stores.

In addition, regarding the number of establishments concentrated in the

study areas, of the 34 that were georeferenced in the commune of Temuco,

it was determined that the Downtown sector encompasses 35.3% of the

sales outlets, that is, it has 12 establishments that are located in that area,

an important fact since it is a territory of low surface area, but characterized

by the high influx of people due to being an administrative, commercial and

cultural point of the commune. Other sectors with a high presence of

commercial establishments are Javiera Carrera and Pueblo Nuevo,

characterized by being residential areas, both with 5 facilities corresponding

to 14.7% of those observed, contrary to Santa Rosa and Santa Elena, where

there is no presence of establishments. For the remaining 4 formats studied,

they were georeferenced in three sectors in the commune of Padre Las

Casas, so that for sector 1 and 2 there is the presence of one establishment

respectively, and for sector 3 there are 2 establishments, one being a

discount format and the other a supermarket.

Following the study, an average expenditure of a food basket (GMCA) of

eight products was analyzed in order to compare the cost of purchasing the

same basket in different supermarket brands, showing that the Walmart

chain has the lowest GMCA of $12,301, followed by Cencosud with an

average expenditure of $12,319 in all its commercial formats, and finally the

Cugat chain with $12,543, so that purchasing the basket of eight products

is more economical in the three aforementioned chains. In contrast, the El

Trébol supermarket has a GMCA of $13,793 and the SMU chains have an

average expenditure of $13,136; therefore, the basket is more expensive

compared to its competitors.

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